Over $77 billion was spent on pharmaceuticals last year, making it one of the highest-grossing industries in the world with thousands of companies and millions of products. Marketing in a saturated market like this can be tricky, especially when it comes to trade shows and medical conferences where every competitor a booth over has something […]
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Many Americans use branded promotional products at least once a week, and most will keep these items for a year – or more. Not only can a wise promotional marketing strategy keep your products top-of-mind for consumers for a year or longer, but they also help create meaningful touchpoints and opportunities to connect with your […]
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Trade shows are the second-largest source of B2B revenue in the United States, with 2019 numbers passing 15 billion dollars. Trade shows offer opportunities to help develop your brand, target your ideal prospects/leads, and network with other relevant businesses. The return on investment (ROI) potential is HUGE, but cashing in on it is no easy […]
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Hospitals and other healthcare organizations are looking for ways to engage patients, influence care takers, improve outcomes and promote an elevated quality of life through better health and one of the most effective ways to do this is through the use of direct mail marketing. Recent surveys show that patients prefer direct mail (80% reported […]
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From 1997 to 2016, medical marketing research reports that spending on medical-related drugs, disease awareness campaigns, health services, and laboratory testing increased by over $12.2 billion. Healthcare representatives, keen to cash in on the increased expenditure and increase their product sales, are scrambling to answer one key question: how can we stand out and get […]
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